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Portland Search Engine Marketing

Search Engine Optimization Terms - Glossary

Find Important Search Engine Marketing and SEO Terms

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Portland search engine optimization

 

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Anchored Links

Hyperlinks created using anchor tags. If the anchor tag includes an anchor name with a keyword, the page can achieve higher rankings in search engines for this keyword.

AOL

Popular web portal that merged with Time Warner.

Arbitrage

A search engine marketing term. Sites with low content can use an Yahoo! Search Marketing or AdSense ads to increase traffic from the major search engines. The goal is to send traffic clicking out on a higher priced ad.

Ask

Ask is a search engine; former name “Ask Jeeves”, is owned by InterActive Corp. Ask includes syndicated AdWords advertisements and offers internal pay per click ads.

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Authority

The ability of a page or domain to rank well in search engines. Five factors used to determine site and page authority are: link equity, site age, traffic trends, site history, and publishing unique original quality content. A site can be considered a topical authority or general authority. For example, Wikipedia is considered a general authority. This site is a topical authority on SEO.

Authorities

Topical authorities are sites that are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and hub sites. A topical hub is page that references many authorities.

Automated Bid Management Software

Software used to control advertising costs. Popular bid management tools are: Atlas OnePoint, BidRank, and KeywordMax.

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