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Search Engine Optimization Terms - Glossary

Find Important Search Engine Marketing and SEO Terms

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A B C D E F G H I J K L M N O P Q R S T U V V W X Y Z

F

Fake Copy Listings

Stealing a web page or the entire contents of a web site, re-publishing at a different URL and registering with one or more search engines. Can result in a loss of traffic from the original site if the search engines position the copy higher in the listings. See also Mirror Sites.

False Drop

A web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons: The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected. The web page is an attempt at spamdexing. The search engine has a fault in its database or a bug in its query program.

FFA

Free For All of FFA Links Pages

Filter

Removing web pages that use spam to promote their pages. A filter is a software application that is used on web pages that have been crawled by the spiders to filter the spam out such as hidden text and hidden links. Filter is a software routine that examines web pages during a robot's crawl looking for search engine spam. If the filter detects the use of spam on the page, a ranking penalty is assessed. Common filters look for hidden text, links to bad neighborhoods, and many other SEO techniques that the search engine doesn't like.

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Filter Words

Search engines ignore some words for indexing purposes; like “is”, “am”, “were”, “was”, “the”, “for”, “do”, that . Also called “stop words.”

Forum

A facility on the WWW for holding discussions and posting user generated content, or the Web application software used to provide this facility. It”s also an online community where visitors may read and post topics of common interest.

Frames

An HTML technique which allows a webmaster to display two or more separate web pages within a single browser screen. Sites using frames are difficult for search engines to crawl and may not be indexed correctly. Search engines may only index pages linked within the <NOFRAMES> tag. If your site is frame oriented, you need a site map for your site, then link to it from a <NOFRAMES> tag.

Frequent Visitors

Site visitors have different visit frequency patterns. Note that unique visitors are reported under 'Frequent visitors' - they are just grouped by their visit frequency patterns.

Freshbot

The name for the Google crawlers that are known to add pages to the Google index more promptly than others.

FTP

File Transfer Protocol. A system used for moving files from one computer system to another. A common use is uploading web pages to a hosting service so the page is viewable on the Internet.

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