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Search Engine Optimization Terms - Glossary

Find Important Search Engine Marketing and SEO Terms

Topic:
search engine optimization glossary L |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon 

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Landing Page

A web page that opens when where Internet users click your online advertising. Also called a “jump page” or “splash page” A landing page may or may not be your home page. ROI can improve when your landing page directly relates to the topic of your referring ad. Your call to action may include signing up for a newsletter, downloading software, or purchasing a product. Landing page is also known as a “destination URL” or a “clickthrough URL.”

For best results, landing are created for a taget market specific to a pay per click ad or an rss feed description. Using landing pages is one of the quickes ways a website can increase conversion rates.

Lead

A prospective customer or client. The more information about the individual the better the prospective lead.

Link

A text phrase or an image that connects web pages. There are many terms and phrases to refer to links: inbound links, backlinks, external links, internal links.

Link Anchor Text

The "clickable" portion of a link structure. Keywords within link anchor text of your inbound links improves your search engine rankings for those keywords. Example: <a href="http://www.yoursite.com"> could be link anchor text for your website.

Link Exchange

The process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service. For instance, a public relations agency may link to a search engine positioning firm's article on "PR and SEO marketing." The SEO may then include a link on their site listing the public relations company. Good link exchange vendors can increase a company's PageRank and increase the number of targeted visitors. Poor link exchanges with “link farms” and large bulk linking can lower your site rankings.

Link Farm

A web page develooped for search engine ranking purposes containing a long list of unrelated links. These types of pages are downgraded by almost all search engines, including Google. Also called “free for all links pages (FFA).”

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search engine optimization glossary |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon

Link Popularity

An important factor in search engine optimization and positioning. Search engines use link popularity as a factor in deciding how important your website is. The Google search engine algorithm rewards popular or relevant pages with a high number of links with a higher ranking. In addition, link popularity is much more difficult to manipulate artificially than on-page factors, and is thus less open to abuse. Link popularity is calculated firstly by counting the amount of websites that link to yours. However, more links do not necessarily mean better positioning as search engines also measure the quality of these incoming links. If your site enjoys links from other well-linked sites then your link popularity is further boosted. Additionally, some search engines, for example Google, are increasingly attempting to refine their link popularity calculations by paying attention to the theme of a link. Some new search engines, like Teoma, are taking this a step further and only counting links within certain web “communities” of similar themed websites.

Link Quality

Link Quality Thequality of content in the sites that are linked to yours, as well as the industry relevance to your site.

Link Reputation

How the search engine refers to the link by evaluating the link text.

Link Strategy

A technique used by a particular site owner to increase the number of inbound links to their pages and boost their site’s link popularity.

Link Text

Visible text contained within an <A></A> or anchor tag that provides instructions or information to the viewer.

Linking

Placing a link to another web page (usually on another web site) on one of your own web pages.

search engine optimization glossary |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon

We Have An SEO Package For All Website Styles And Sizes. . .

BASIC SEO Package for a 5 page site
PROFESSIONAL SEO Package  for a 10 page site
ENTERPRISE SEO Package for larger sites
Questions? Call us at 503.828.6268 to discuss your website program.

search engine optimization glossary |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon

Link

A short form of the term “hypertext link.“ A link can point from one document to another or to any resource in fact. It might be inside or outside the current document. Hyperlinked text is usually highlighted in some way. The default is blue underlined text, but it may vary. If there were no links, you would not be able to get from one Web page to another. Typically, you click on the hyperlink to follow it. Sometimes they are a picture or sometimes an icon. They can also appear as a word, image, icon, or another graphic element which can be activated by the click of a mouse. In the source code of a document, a link is a special set of characters that includes a destination URL.

Live Searches

Information on how often people search a given keyword on the Internet.

Log File

A file maintained on a server in which details of all file accesses are stored. Analyzing log files can be a powerful way to find out about a web site's visitors, where they come from and which queries are used to access a site. Log Files log files are generated and maintained by the server and contain all details of any file accesses. This includes data such as file accessed, date and time accessed, referring page, user agent, and more. Analyzing log files can be a powerful way to obtain information about visitors and their behavior on your website. Log files are also used to track search engine referrals, and are a good way to find keywords to target for search engine optimization.

Log File Analyzer

The purpose of server logs is to provide information on server performance and register errors. They also provide information about site visitors. Software processing log files and interpreting the server events are named log analyzers. They may be installed on the user’s computer of on the server. There is usually a lag time between log file creation and availability of the website statistics.

Looksmart

A Directory/PPC Engine hybrid. Abbreviation: LS.

search engine optimization glossary |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon

We Have An SEO Package For All Website Styles And Sizes. . .

BASIC SEO Package for a 5 page site
PROFESSIONAL SEO Package  for a 10 page site
ENTERPRISE SEO Package for larger sites
Questions? Call us at 503.828.6268 to discuss your website program.

search engine optimization glossary |  search engine terms definitions |  search engine terminology definitions |  search definitions |  internet terms glossary |  web terminology |  web phrases definitions |  search term definitions | ; search engine optimization terms Portland Oregon

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